Member
◆
Ninety days working alongside you to find the revenue already sitting inside your practice — and a long-term partnership if it's the right fit.
You opened your practice because you're exceptional at the work — not because you wanted a second career running marketing campaigns and chasing leads.
There is already revenue sitting inside your practice that nothing is reaching. Patients who came in once and were never invited back. Services that quietly carry the practice while others take up time without paying you back. The two or three operational shifts that would change your month.
I work the way a real operator looks at a business — patient, analytical, focused on the numbers. I surface what's there. You decide what to do about it.
My job is to sit next to you, see what you're too close to see, and help you turn it on.
Two weeks inside the practice, looking at what's actually happening — your patient list, your pricing, your treatment mix, where the time and money are going. You receive a written Growth Plan with the top five things to fix, ranked by what will move the needle most. Whether we keep working together or not, the document is yours.
The first move always works because the math always works. We identify the revenue already sitting inside your patient list — the visits you paid to acquire that never came back — and we structure the campaign to recover it. No discounting. Most practices see real revenue within sixty days, and that revenue funds whatever comes next.
By day ninety, you've seen how I work, you have the cash flow from the quick win, and we've both seen whether the fit is right. This is the moment we talk about a longer-term partnership. What we work on next is whatever your numbers say will compound — the answer is different for every practice, and it comes from your business, not from a service menu.
Megan is the founder of MCN Ascent, a growth partnership for owner-operated aesthetic practices in the DMV. Her work sits at the intersection of practice analytics and patient behavior — revenue diagnostics, patient-list reactivation, pricing and treatment-mix analysis, and the operating systems that turn a strong clinical practice into a strong business.
What sets her apart is the combination: the financial discipline to read a practice's numbers and the clinical literacy to respect what happens in the treatment room. She came to aesthetic medicine first as a patient, then from inside the clinic — and pairs that with AmSpa training and university coursework in business alongside pre-medical studies. Her diagnostic runs on a proprietary 360° assessment across twelve operating domains, so nothing that drives or drains revenue goes unexamined.
Her commitment is long-term and personal — she believes owner-operated practices are the heart of this industry, and intends to spend her career making them stronger.
The most undervalued asset in an aesthetic practice is the patient list. The second is the operating plan the owner has been carrying in her head and hasn't had time to write down. MCN Ascent exists to put both to work — so the practice you built becomes the practice you wanted it to be.
Which services and which patients are quietly driving your practice — and which ones are taking up time without paying you back.
Who came in, who came back, and who you spent money to acquire but never saw again. The dormant list, sorted and ready to reactivate.
Where your pricing sits against the market, which services are quietly carrying the practice, and where the opportunities are.
The top five things to fix, ranked by the revenue they'll unlock and how easy they are to put in motion — with the order to do them in.
You stay in control of your practice. I surface what the numbers say and recommend what to do about it. Every decision — every change inside your practice — is yours to make.
A fixed price for the first two weeks. One defined fee for the diagnostic. You keep the Growth Plan whether we work together after that or not.
HIPAA-aware by design. BAA before access, minimum-necessary data, your systems, certified deletion at close. Read the Data Covenant →
The quick win only costs you when it works. The reactivation is paid on a share of the revenue it brings in. No revenue, no fee.
The work we build together is yours. The Growth Plan, the systems, the structures we put in place — all yours. If we ever part ways, what we built stays with the business.
A weekly written brief. The numbers that matter, what they tell us, and what to do about it next week. Short enough to read with your coffee.
You work with me, not a team. A small, selective handful of practices at a time. No handoffs, no account managers.
Not a pitch. A real conversation about your practice — what's working, what isn't, and whether the first ninety days together make sense. If they do, we talk about the long term from there. Currently working with a small founding cohort of practices in the DMV.